Singapore, May 30, 2012 – Singapore will once again celebrate the Freedom to Love at the very first night Pink Dot on June 30, 2012 – and in keeping with its community engagement, Pink Dot Sg today released a landmark campaign video marking a key milestone in the lead up to the main event.
Directed by acclaimed Singaporean director Boo Junfeng, this year’s campaign video, dubbed ‘Someday’, invites Singaporeans to envision a future in which Singapore’s Lesbian, Gay, Bisexual and Transgender (LGBT) community will be able to openly celebrate their diversity, free of discrimination and prejudice.
The campaign video’s concept marks a subtle shift from past videos – all of which were also directed by Boo – and carried universally recognised themes packaged in a highly positive, bright and cheerful setting. This year’s video will focus on a more Singapore-specific context, aiming to raise public awareness of more serious issues such as discrimination, social stigma, mainstream media censorship and the continued existence of Section 377a of the Penal Code.
“Last year’s campaign video carried broader themes that spoke to anyone in the world who supported the Freedom to Love. This year, we wanted to bring it back home and depict some of the realities faced by Singapore’s LGBT community,” said Boo.
“Through the various scenarios in the video, we also hope to create a more tangible vision of the ‘Someday’ in which all Singaporeans can work towards. We hope that our viewers and supporters – straight or LGBT – share the vision that one day, all of us will have the freedom to love and be loved, regardless of sexual orientation or gender identity,” he added.
Pink Dot 2012 will for the first time in its history culminate in the formation of a pink dot of shimmering torches, light sticks and glowing mobile phones in the first hours of darkness.
As a signifier of the hopes and vision ‘Someday’ embodies, Pink Dot 2012 aims to deliver a dramatic message of inclusivity and acceptance – a celebration of unity in diversity that emphasises our shared belief in the Freedom to Love.
Find out more: Pink Dot
Directed by acclaimed Singaporean director Boo Junfeng, this year’s campaign video, dubbed ‘Someday’, invites Singaporeans to envision a future in which Singapore’s Lesbian, Gay, Bisexual and Transgender (LGBT) community will be able to openly celebrate their diversity, free of discrimination and prejudice.
The campaign video’s concept marks a subtle shift from past videos – all of which were also directed by Boo – and carried universally recognised themes packaged in a highly positive, bright and cheerful setting. This year’s video will focus on a more Singapore-specific context, aiming to raise public awareness of more serious issues such as discrimination, social stigma, mainstream media censorship and the continued existence of Section 377a of the Penal Code.
“Last year’s campaign video carried broader themes that spoke to anyone in the world who supported the Freedom to Love. This year, we wanted to bring it back home and depict some of the realities faced by Singapore’s LGBT community,” said Boo.
“Through the various scenarios in the video, we also hope to create a more tangible vision of the ‘Someday’ in which all Singaporeans can work towards. We hope that our viewers and supporters – straight or LGBT – share the vision that one day, all of us will have the freedom to love and be loved, regardless of sexual orientation or gender identity,” he added.
Pink Dot 2012 will for the first time in its history culminate in the formation of a pink dot of shimmering torches, light sticks and glowing mobile phones in the first hours of darkness.
As a signifier of the hopes and vision ‘Someday’ embodies, Pink Dot 2012 aims to deliver a dramatic message of inclusivity and acceptance – a celebration of unity in diversity that emphasises our shared belief in the Freedom to Love.
Find out more: Pink Dot
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